New Relic Insights is HOOQ’s primary dashboard and source of information on app performance and customer behaviour. "Software is central to creating an outstanding customer experience, and this is especially true for companies such as HOOQ who operate in the competitive video-on-demand industry," says Dmitri Chen, New Relic’s Exec VP & GM Asia Pacific & Japan (APJ).
Both New Relic and HOOQ share the same philosophy of focusing on customer excellence. He was impressed by its capabilities and considered it a good fit for HOOQ. Finding the right partner to do this was key.ĭwi had previous experience with New Relic in a company he formerly worked for. In a tight market, HOOQ didn’t want to lose its core focus on building capacity and product features by investing in in-house application monitoring and profiling. Says Dwi Sasongko Supriyadi, VP of Engineering, HOOQ.įaced with competition from global giants such as Netflix and Disney+, HOOQ wanted to ensure they delivered the best possible user experience in the region. Now we have millions of user playbacks per day," "Back in 2015, I remember the first time we launched the beta we only had a few thousand or so users every day. Such fast and aggressive growth has made monitoring vital. HOOQ’s exponential growth has seen its engineering team grow by 800% from five to 40 between 20, and its daily user playbacks increase by over 1 million. Meanwhile, HOOQ’s user base has increased dramatically, with the number of customer playback requests growing from 1000 in 2015 to millions per day in 2019. A 60-75% reduction in the number of unnecessary datasets has allowed HOOQ’s engineering team to save on infrastructure costs and optimise product features. HOOQ’s streaming service now responds to user requests in less than 200 milliseconds 40% faster than before. New Relic is crucial to HOOQ’s desire to ensure customers receive the highest levels of service.
Popular TV shows on the platform include Arrow, Grey’s Anatomy, Vampire Diaries and The Shield. HOOQ released its inaugural service in the Philippines, before expanding to Thailand, India, Indonesia, and Singapore.
HOOQ, a Singaporean video-on-demand streaming service with millions of subscribers, has adopted New Relic for monitoring and app optimisation so it can focus on its core business, build capacity and expand product features.Ī joint venture between Sony Pictures, Warner Bros., and Singtel, HOOQ delivers over 35,000 hours of Hollywood, regional and local titles to customers anytime, anywhere.